CLEAR^®, the industry-leading media management platform, is now an AI-powered application, redefining how media professionals create, manage, and deliver content. By leveraging advanced AI and patented Machine Wisdom technology, CLEAR^® introduces an unprecedented level of automation and intelligence, enhancing workflows across video collaboration, media asset management (MAM), and the supply chain —not just for Film & TV but also for enterprise content, e-learning, corporate communications, sports, and beyond.

AI-Driven Media Management – Smarter, Faster, More Efficient

CLEAR^®’s AI-first approach enables users to interact with their media library via natural language commands, making content discovery and organization effortless. By understanding people, objects, scenes, and contextual relationships within media files, CLEAR^® automates traditionally manual processes, allowing professionals to focus on creativity rather than administrative tasks.

With powerful AI capabilities, users can:

• Discover content instantly – Use conversational search to locate key content without complex search terms.
• Streamline collaboration – Accelerate review cycles with AI-powered annotations and version comparisons.
• Enhance media organization – Automate metadata tagging, content structuring, and compliance checks.
• Boost content repurposing – Adapt media for different platforms effortlessly while preserving creative intent.
• Break language barriers effortlessly with advanced AI tools for translation and localization. Create subtitles and voice overs in 100+ languages, reduce production costs, and maintain consistent terminology across all versions.
• Seamlessly integrate with Adobe Premiere Pro – Enhance post-production workflows with an intelligent search agent embedded directly within Premiere Pro.

Powered by AI Agents and the Agentic Platform Orchestrator 

CLEAR^®’s AI capabilities are driven by a network of AI agents that work collaboratively to optimize workflows within the postproduction & content supply chain industry. Through the Agentic Platform Orchestrator, these agents seamlessly integrate with existing tools, third-party applications, and human workflows to provide intelligent automation at every stage of content management. This allows for:

• Dynamic decision-making – AI agents autonomously handle tasks such as metadata tagging, compliance checks, and distribution optimization.
• Conversational AI for workflow automation– Users can interact with CLEAR^®’s AI agents using natural language commands to execute complex tasks effortlessly.
• Integration with third-party AI solutions – The Agentic Platform Orchestrator enables a unified AI-driven ecosystem by connecting CLEAR^®’s agents with external automation tools.

Transforming Media Workflows with Intelligent Automation 

CLEAR^® eliminates the inefficiencies of traditional content management by automatically tagging, categorizing, and structuring assets. Whether identifying key moments in raw footage or generating platform-specific versions of content, AI ensures media professionals can work smarter and faster.

“CLEAR^® is not just a media management tool—it’s an AI-powered assistant that anticipates user needs and automates complex workflows,” said Atul Saxena, Co-Head CLEAR^® Products Business at Prime Focus Technologies. “With AI seamlessly integrated into every stage of content production and distribution, we empower media teams to maximize efficiency and creative potential.”

Revolutionizing Content Delivery and Monetization 

CLEAR^®’s AI capabilities extend beyond management to intelligent distribution and monetization, enabling organizations to:

• Automate content delivery across multiple platforms.
• Generate contextual ad placements for optimized revenue.
• Gain AI-driven insights to enhance audience engagement and content strategy.

Experience the Future of AI-Powered Media Management 

CLEAR^®’s transformation into an AI-first platform marks a new era in media technology. By eliminating tedious manual processes and unlocking hidden content value, the platform enables organizations to focus on what truly matters—creating compelling content that captivates audiences.

Meet us at the NAB Show 2025 and see the updated CLEAR^® in action at our booth, W2255. Book your slot here.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of CLEAR^®. It offers streaming platforms, studios, and broadcasters AI technology and media services powered by the cloud that help them enable creativity, efficiency, and, most importantly, revenue generation. PFT works with major companies like Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Paramount, Crunchyroll, Insight TV, JioStar, BCCI, Tegna, Amazon MGM Studios, and more. 

For more information, visit: www.primefocustechnologies.com

Press Contact

T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com