Immerso AI, a subsidiary of Eros Investments, innovating at the forefront of AI technology across infrastructure & services, has partnered with Prime Focus Technologies (PFT), a leading provider of AI tokenization solutions for the media and entertainment industry. This strategic alliance aims to revolutionize the media landscape by harnessing the power of Generative AI and machine learning to bring advanced AI solutions to the market.

PFT's CLEAR^® AI Platform was selected for its exceptional ability to develop and deliver cutting-edge AI tokenization solutions.

According to Ali Hussein, CEO of Immerso AI, "These solutions will empower Immerso AI to build highly distinctive and powerful Generative AI models that the market is yet to see in consumer, creator and B2B segments in a highly competitive and evolving media and entertainment landscape."

Key highlights of the partnership:

• Deep multi-modal metadata tokenization: By employing a combination of LLMs, SLMs, and AI engines, the system can process data with unparalleled depth and accuracy. This enables the AI to break down complex visuals, music and text precisely and output fine-tuned contextual metadata.
• Advanced computer vision: Using advanced computer vision to accurately detect frame level tokens at high processing speeds, CLEAR^® AI models make it ideal for companies to scale solutions across any cloud or on-prem infrastructure.
• Accelerated time to market: By efficiently identifying and classifying multi modal media assets, companies can significantly reduce their time to market and scale their content processing pipelines quickly and efficiently.

"By leveraging advanced AI capabilities, we're empowering media companies to build a base for performant AI models that enhance user engagement, and unlock new revenue streams," stated Anupam Sharma, Senior Vice President, Sales Head, APAC at PFT.

Where imagination meets form.

About Immerso AI

Immerso AI, part of a billion-dollar Eros Investments Group, is at the forefront of entertainment, generative AI technologies, and AI infrastructure, aiming to transform the generative media landscape with intellectual property and data. Our focus is on advanced models and robust multimodal AI solutions, serving diverse industries and use cases.

For more information, visit: Immerso.ai

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of CLEAR^® and CLEAR^® AI. It offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services powered by the cloud that help them lower their Total Cost of Operations (TCOP) by automating their content supply chain. PFT works with major companies like Walt Disney- owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, 20 th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI, Indian Premier League and more.

For more information, visit: www.primefocustechnologies.com

Press Contact

T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com