Prime Focus Technologies (PFT), the creator of AI-powered technology solutions for the Media and Entertainment (M&E) industry, is proud to announce that it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency. This competency highlights that PFT's products follow architectural and operational best practices, are actively used by customers, and advocate for the solution. The AWS M&E Competency program verifies that PFT's platforms, CLEAR^® and CLEAR^® AI, which are the media workflow and automation software suite and purpose-built AI platform, respectively, run on AWS and offer solutions to transform content management, audience engagement, and revenue generation.

The AWS M&E Competency designation is the way to differentiate AWS Partners that have engineered their solutions and demonstrated the ability to deploy and operationalize them repeatedly at scale. Finally, and most importantly, they have a list of customers that have successfully deployed the solution on AWS.

This is a testament to PFT's commitment to providing its customers with cutting-edge solutions to meet their current and future needs. With over 7 million minutes of content being processed through CLEAR^® AI, and 40,000 users of CLEAR^® , PFT has demonstrated that it offers its customers a robust and comprehensive suite of solutions leveraging the power of automation, AI, and the cloud.

"As a forward-thinking company dedicated to transforming content management, achieving the AWS M&E Competency is a significant accomplishment for us," said Saumya Dwivedi, Executive Vice President at PFT. "It underscores our relentless pursuit of excellence in delivering effective solutions that address the industry's evolving needs. With CLEAR^® and CLEAR^® AI running on AWS, we are confident in our ability to help customers navigate the rapidly changing landscape. We are proud of our team's hard work and are excited to continue driving innovation and delivering value to our customers."

AWS enables scalable, flexible, cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise.

As a member of the AWS Partner Network (APN), PFT is well-equipped to provide its customers with seamless integration and support for AWS services. For AWS customers, CLEAR^® and CLEAR^® AI are available in AWS Marketplace, making it easy to find, test, buy, and deploy software that runs on AWS.

NAB Show Recognized CLEAR^® and CLEAR^® AI with Coveted 2023 Product of the Year Awards. Read about the double win here.

PFT also won AWS ISV Innovation Cup for CLEAR^® AI. The AWS ISV Innovation Cup is an initiative for independent software vendors (ISVs) to build an innovative solution that meets their everyday customer needs, with technical support from AWS.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of CLEAR^® and CLEAR^® AI. It offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services powered by the cloud that help them lower their Total Cost of Operations (TCOP) by automating their content supply chain. PFT works with major companies like Walt Disney-owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI, Indian Premier League and more.

For more information, visit www.primefocustechnologies.com

Press Contacts

T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com