Prime Focus Technologies (PFT), the creator of AI-powered technology solutions for the Media and Entertainment (M&E) industry, is proud to announce that it’s solutions now meet Microsoft Co-sell requirements. This readiness is an important milestone in PFT’s and Microsoft collaboration, since it verifies that PFT's platform CLEAR^®, its media workflow and automation software suite, and its purpose-built AI platform, CLEAR^® AI, run on Azure and offer solutions to transform content discovery, management and automation.

With this, PFT will unlock a closer collaboration with Microsoft sales teams and partners to jointly sell products and solutions that meet customer needs and can be consumed through Microsoft’s marketplace. The partnership will enable Microsoft sellers to jointly advocate, market and sell PFT’s offerings, leveraging our robust integration with Azure services.

The two companies have partnered to deliver joint solutions across media, entertainment and sports. PFT’s AI-first led solutions, powered by OpenAI and Azure Cognitive Services, deliver unrivalled insights and automation for unmatched innovation.

This is a testament to PFT's commitment to providing its customers with cutting-edge solutions to meet their current and future needs. With over 350,000+ assets being processed annually through CLEAR^® AI, and 14 million assets being managed through CLEAR^®, PFT has demonstrated that it offers its customers a robust and comprehensive suite of solutions.

Microsoft's media solutions empower customers to seamlessly manage, distribute, and monetize their content through cloud-based platforms, AI-driven insights, and scalable infrastructure.

PFT is well-equipped to provide its customers with seamless integration and support for Microsoft services. Find PFT’s solutions on the Azure Marketplace, where existing Microsoft clients can directly purchase our services through their own accounts.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of CLEAR^® and CLEAR^® AI. It offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services powered by the cloud that help them lower their Total Cost of Operations (TCOP) by automating their content supply chain. PFT works with major companies like Walt Disney- owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI, Indian Premier League and more.

For more information, visit: www.primefocustechnologies.com

Press Contact

T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com