Collaborates with AWS to create better value for customers

Prime Focus Technologies (PFT), announced that it has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for organizations that provide software solutions designed to run on or integrate with AWS. The program helps partners drive new business and accelerate sales cycles by connecting the participating ISVs with the AWS Sales organization.

"We are excited to participate in the AWS ISV Accelerate Program—from where I look, it's a win for us as we can sell easily to AWS customers," said Saumya Dwivedi, Senior Vice President, Alliances at Prime Focus Technologies. “We aim to help our customers increase supply chain agility, accelerate speed to market, and lower operating costs.”

Through the AWS ISV Accelerate Program, Prime Focus Technologies can connect with AWS field sellers globally, who service millions of active AWS customers. Co-selling provides better customer outcomes and assures mutual commitment to AWS and AWS Partners.

PFT's CLEAR^®, a multi-cloud Media Enterprise Resource Planning (ERP) Suite, helps customers take control of content supply chain and manages over 13 million assets, including long & short-form programs, commercials, infomercials, audios, and subtitles. The platform hit a milestone in late April, processing its first 100K hours of Artificial Intelligence (AI) workflows. Technology solutions include:

• Automation of production supply chain from managing Dailies to Distribution.
• Building a collaborative multi-vendor media supply chain network for Archival, Acquisition, Localization, Compliance, Mastering, and Distribution.
• Migrating content and metadata from on-premises to Cloud.
• AI Everywhere across the content supply chain—Segmentation, Deep Metadata, Content Discovery, Conform, Content Localization, Subtitle Retiming, Compliance & more.

Powered by Cloud. Driven by AI.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR^®, for the Media & Entertainment (M&E) industry. It offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services powered by the Cloud that help them lower their Total Cost of Operations (TCOP) by automating their content supply chain. PFT works with major M&E companies like Walt Disney-owned Star TV, Hearst Television, Channel 4, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, Cricket Australia, BCCI, Indian Premier League and more.

PFT is the technology subsidiary of Prime Focus, a global leader in M&E industry services. For more information, visit www.primefocustechnologies.com

Press Contact

T Shobhana
VP and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com