Prime Focus Technologies (PFT), the creator of AI-powered technology solutions for the Media and Entertainment (M&E) industry, has signed a deal with BYUtv, a television channel owned and operated as a part of Brigham Young University.

BYU, in partnership with its media entity BYUtv, sought a future-ready AI solution to address the limitations in its current metadata management system. As a not-for-profit organization, BYUtv had been managing editorial, caption creation, and localization manually. In the coming weeks, various creative operations activities for BYUtv will switch over to CLEAR^® for deployment of key workflows, including:

• Content Delivery: PFT will process over 5,000 hours of archived content, along with 100 hours of new content monthly, ensuring seamless scalability and future AI integration for BYUtv.
• Personalization and User Experience: Enhanced metadata allows BYUtv to offer personalized recommendations, improving user engagement and satisfaction by catering to individual preferences.

“At Prime Focus Technologies, we are committed to driving innovation through AI, transforming how media companies manage and monetize their content. We're excited to see how our AI solutions are helping organizations unlock new opportunities in this rapidly evolving digital landscape.” - Ankur Jain, Senior Vice President Sales at PFT.

“This platform, with its approach to AI development, will continue to give BYUtv the ability to grow the number of AI-related use within our digital platforms and apps, and it will benefit the BYU University students working for BYUtv by exposing them to hands on AI development.“ - Dave Ericson, Director Digital Media & Technology, BYUtv.

Think Automation. Think CLEAR.

About BYUtv

BYUtv is a television channel, founded in 2000, which is owned and operated as a part of Brigham Young University. The channel is available through cable and satellite distributors in the United States and through its own direct-to-consumer streaming platform and the BYUtv app which is broadly available across mobile, connected TV, and smart TV devices. BYUtv produces original series, documentaries, specials, and sports-related programming, including the Emmy-nominated series The Wizard of Paws, Malory Towers, Ruby and the Well, and All- Round Champion, and the acclaimed docuseries Big Stories and Deep Blue.

For more information, visit: https://www.byutv.org

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of CLEAR^® and CLEAR^® AI. It offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services powered by the cloud that help them lower their Total Cost of Operations (TCOP) by automating their content supply chain. PFT works with major companies like Walt Disney- owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI, Indian Premier League and more.

For more information, visit: www.primefocustechnologies.com

Press Contact

T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com