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PFT awarded Bronze Medal 2024 for sustainability performance by EcoVadis

Sustainability at PFT

Schedule Demo
Schedule Demo
Read PFT ESG Report
Read PFT ESG Report

CLEAR® vision of Sustainability

Digital Technology has revolutionized the Media and Entertainment industry, and CLEAR® AI is taking forward the revolution at an unprecedented speed. Deeply woven into our vision of automating the media supply chain, we strive to reduce production costs and time making everyday tasks easier and sustainable.

Mission

Prime Focus Technologies (PFT) is the creator of CLEAR® and CLEAR®AI. It offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services powered by the cloud that help them lower their Total Cost of Operations (TCOP) by automating their content supply chain

PFT ESG Philosophy

Prime Focus endeavours to consciously measure and reduce its environmental footprint, create a fair and equitable workplace and adopt the highest standards of governance while delivering on its mission.

Our Key
Sustainability Focus for M&E Customers

Environment
  • Climate Change & Emissions
  • Waste Management
  • Energy Consumption
Social
  • Employee well-being and development
  • Community uplifting Initiatives and CSR
Governance
  • Corporate Governance
  • Data Privacy

Our ESG Highlights
for 2024

Read our ESG 2024 Report
Read our ESG 2024 Report

PFT ESG Awards

01

EcoVadis
Bronze Medal 2023

02

EcoVadis
Bronze Medal 2024

03

NAB 2024 - Excellence in Sustainability: Emerging Talent 2024

PFT's advanced maturity on policies

Guidelines to deal with occupational health & safety, legal compliances, and business ethics
Minor updates to the policies can be managed in a short span of time
Policies are periodically reviewed and updated as and when needed
Good coverage by policies across geo locations

Testimonials

“We've collaborated closely with Prime Focus on several strategic programs, including powering content for our direct-to-consumer platform, Hotstar, which changed the digital landscape of India. Across all engagements, Prime Focus has proven itself as an execution powerhouse. The team's penchant for innovation, quality, flexibility, and ability to handle scale have helped us consistently set new creative and operational excellence benchmarks.”

Sanjay Gupta
Former Managing Director, Disney Star

“Our customer obsessed work ensures that all queries, grievances, and issues are tended to within 48 hours of escalation.”

Mangesh Pathak
Executive Sponsor, Chief Strategy Officer, PFT