The media industry is abuzz with the promise of AI—faster workflows, better accuracy, and reduced costs. AI is no longer just a passing trend; companies are actively integrating it into their daily operations and experiencing significant, measurable benefits that drive both revenue growth and cost efficiency. Yet, for many, quantifying this ROI remains elusive.
At PFT, our product, CLEAR® AI, doesn't just promise ROI; it delivers it, and here's the proof.
Here are a few use cases where RoI can be CLEARly measured:
1: Segmentation
Segmenting a 22-minute episode takes 25 minutes manually, making it time-consuming and prone to errors. CLEAR® AI segments a 22-minute episode 80% faster in just 3 minutes. This dramatic reduction in time translates to significant cost savings, eliminating the need for additional contractors and saving $300K/year. Beyond speed and savings, CLEAR® AI ensures near 100% frame accuracy, smoothly handling transitions and fades. It automatically identifies over 12 segment types, including blacks, bars, tones, bumpers, and credits, delivering insights quickly and accurately.
2: Mastering
Imagine the task of creating 10,000 masters in 12 months—a process that would typically require 80-90 editors. With CLEAR® AI, this process is significantly slim. The entire project can be completed by leveraging CLEAR® AI in only 9 months, accelerating revenue realization by getting content to market faster. CLEAR® AI helps achieve substantial cost savings, reducing the need for 80-90 editors to just 12, saving at least $5M in operational expenses.
At PFT, we employ a hybrid approach, combining the strengths of AI with human expertise. AI handles the heavy lifting—by analyzing video masters, identifying and marking segments (e.g., texted or textless segments), creating new slates, aligning video with audio, and re-timing captions. Editors then review and validate the AI's output, adjust edit points, add creative transitions, and ensure seamless synchronization.
3: Conform
Conforming content across mixed frame rates is time-intensive and is error-prone when done manually. CLEAR® AI automates 50-70% of the conformance work across various frame rates, saving time and reducing the margin for error. It minimizes costs by lowering the need to hire in-territory language experts, further trimming operations. AT PFT, we encourage a hybrid approach, combining AI's precision with human oversight. CLEAR® AI identifies matched and unmatched segments by comparing video masters across different frame rates, aligns video with audio, and re-times captions for synchronization. Editors then validate AI's work, conform edits, and ensure alignment accuracy.
4: Localization
Scaling localization for fast-paced, global content distribution is a challenging process that demands both efficiency and accuracy. With CLEAR® AI, these challenges are addressed head-on. For example, CLEAR® AI can enable content teams to fulfill 10,000 assets in less than a month—translating Anime content into English with 95%+ accuracy at 85% lesser costs.
Powered by Gen AI, CLEAR® AI ensures contextual accuracy, interpreting proper nouns/pronouns for global audiences. It delivers time savings of 10%-50% in Subtitling Indian regional languages, further boosting operational efficiency. The tool can also identify on-screen text and forced narration across languages, significantly reducing costs from $225 to $50 per title.
5: Supply Chain
The media supply chain involves numerous time-consuming tasks, from translating system outputs to compliance workflows. CLEAR® AI simplifies these processes by drastically reducing the time spent on repetitive, manual tasks. For instance, translating business system outputs that typically take 30 minutes can now be completed in just 5 minutes. Similarly, manual segment identification, which usually takes 30 minutes, is reduced to 5 minutes with AI-powered efficiency.
Tasks like mastering and conforming, which would normally take 120 minutes, are completed in just 60 minutes. Compliance, ad marker creation, and Subtitling, a process that can take as much as 360 minutes, are streamlined to just 60 minutes with AI. Metadata creation—such as titles and synopses—has seen time savings, cutting from 30 minutes to just 15 minutes.
CLEAR® AI proves ROI by showing results, not just promises. It is proof that AI is here, and it's working for you.
Stick around for our next blog, where we’ll cut through the hype and show how AI delivers real results, opening the door to new revenue streams.