CLEAR® AI–Reimagining Sports Storytelling

How CLEAR^® AI has transformed digital content creation for cricket

Introduction: The Evolving Game of Cricket Content

Cricket today is more than a sport — it's a spectacle of moments, emotions, and stories that fans want to relive instantly. With the rise of digital platforms - the demand for real-time content, highlights, personalized stories, and snackable formats has exploded. However, delivering telling stories at scale, with accuracy and speed, especially during a live match, is a monumental challenge.

That’s where CLEAR^® AI steps in. With its granted patent for live cricket tagging, CLEAR^® AI enables fully automated live analysis and storytelling, all with AI at its heart. Whether it’s creating an innings or a match highlight, a player's performance recap or detecting nuanced in-game events like DRS or personalizing highlights, CLEAR^® AI brings an editorial brain and production muscle together in the cloud.

The transformation in Highlights and Storytelling – Beyond simply assembling in-game moments

To truly understand the power of CLEAR^® AI, it's important to first see what it enables — dynamic, human-like, and intelligent storytelling at scale. The platform delivers real, tangible outcomes that revolutionize the content experience for fans and broadcasters alike. Organizations can compose narrative-driven highlights and packages, just like a human editor, instantly.
Key use cases and outcomes of CLEAR^® AI’s live cricket solution:

A. Automatic Highlights for Digital Media

• Builds full match and innings highlights automatically
  • Can be rendered on the cloud on a HD stream
  • Can be exported to a professional editor like Adobe, for QC
• Automatically picks and ranks events
  • It knows what is important to tell a story.
    For e.g. A dot ball in a T20 match in the 19th over causing a dismissal in the next delivery is known to be important
  • Tells a story that covers the introduction of the venue, the toss, line ups, events of the game and all the way to the conclusion

B. Human-like narrative creation

• When building a package for a batsman, CLEAR^® AI:
  • Starts with the player walking in and displaying career stats.
  • Follows with big moments like 4s, 6s, 50s, 100s — adding in replays where relevant.
  • Ends with the dismissal clip, bat raised, and inning summary graphics.
• Similarly, for a bowler, the engine showcases:
  • Key wickets, near-dismissals, and bowling stats.
  • Includes the player's reactions, celebrations, and closing visuals.

C. Personalization

• Create player and team specific packages for fans
• For fans who have history of following a team or a player, build stories of the team or the player to increase content engagement
• Let users pick: Users on D2C digital platforms are provided a Converse UI where they can just ask what they want and view. CLEAR^® AI can build a playlist on the fly and supply it to users, accelerating consumption and engagement.

D. Recommendations

• Recommend stories to users relevant to the content events on the go
  
  For e.g. A player just scored a 100 at a specific stadium, which he loves batting on. Users can ask CLEAR^® AI Converse to recommend clips of the player at the stadium where he scored milestones and what would take ages to for a manual search, gets done in minutes. Build stories and recommended packages or playlists on the occurrence of a player event.

E. Editorial Finesse – Built-In Production Intelligence

CLEAR^® AI brings subtlety and polish usually associated with professional editors:

• Natural commentary transitions: Ensures complete sentences and context continuity.
• No visual jump-cuts: Avoids awkward early cuts or frame lags.
• Audio smoothening: Removes abrupt noise cuts and commentary stutters.
• Audio masking: Uses in-stadia noise channels to maintain a consistent acoustic feel.

F. The power of conversational AI

When telling stories, users may have to break patterns, get beyond the typical stereotypes. CLEAR^® AI Converse allows editors and producers to do just that using natural language queries and getting results instantly.

• Using CLEAR^® AI Converse, editors can search clips semantically.
  
  For example, “Can you show me all Virat Kohli sixes against spin in powerplays” — and either edit directly in CLEAR^® Content Studio on the cloud or export them to external tools like Premiere Pro.
• Create any story you want across a tournament or a match, instantly, without having to sift through lots of footage
• Be able to ask CLEAR^® AI to instantly make opinionated and reasoned searches in a subjective realm. For example, you can ask CLEAR^® AI to bring up all the controversial decisions.
• Can be used to create recaps of previous games’ performance by a player by instantly searching and exporting which saves hours and days of human work
• The conversational interface also allows actions on the content discovered to be picked up and edited on cloud

G. Instant Editing and Distribution

• Works with low-resolution streams for fast analysis and automatically conforms to high-resolution master footage for final rendering.
• Editors can also export XML files for manual QC or integration with professional editing tools.

Key Benefits and Industry Impact

Building on the storytelling power described in the previous section, here's a snapshot of the wider business and editorial impact CLEAR^® AI is already delivering across the sports content industry.

CLEAR^® AI transforms what was once a human-intensive workflow into an automated, scalable, and editorially intelligent process.

Core Benefits:

• Real-time deep tagging – including commentary, visuals, and scorecards.
• Faster story creation with far fewer resources.
• Subjective, reasoning-based searches (e.g., “all close DRS calls” or “tense last overs”).
• Easy repurposing of past matches – player retrospectives can be created instantly.
• Higher monetization – more content means more revenue opportunities across platforms.

What Makes This Possible?

Behind the seamless storytelling and automated highlights of CLEAR^® AI lies a sophisticated yet invisible workflow that turns live cricket action into structured, intelligent data—instantly.

It all begins with a satellite downlink, capturing the broadcast feed in real time and converting it into a digital stream. From there, a modular system of PFT’s multi modal AI agents and engines takes over, working in parallel to analyze every frame, every sound, and every data point.

• Game-aware AI, comprised or a range of Deep neural networks and unsupervised AI models of PFT, deciphers the visual and graphical elements of the match, ensuring that every ball, every key event, every graphic, every delivery is accurately recognized and timestamped with precision cuts.
• Audio and commentary intelligence captures the rhythm of the game, detecting key moments not beyond visuals, with PFT’s unsupervised classifiers of excitement, in-stadia audio and sounds of the bat hitting the ball, commentary analysis and interpretations and crowd reactions.
• Contextual engines make sense of everything happening around the game—stats, player actions, and even replay sequences—bringing a human-like understanding to AI-powered storytelling.

Together, these components ensure that each match is broken down into its most meaningful parts, allowing CLEAR^® AI to deeply understand the game content using PFT’s patented machine wisdom to tag and generate highlights, analyses, and personalized content instantly—without manual intervention. The result? A fully automated, editorially intelligent sports content solution that feels as if it were handcrafted.

CLEAR^® AI + AWS Bedrock Claude – Enhancing Performance

While CLEAR^® AI’s core tagging system was already patented and production-ready, integrating AWS Bedrock Claude Sonnet V2 for some specific areas of visual analysis, brought several additional advantages, especially in graphics interpretation at live processing scale.

Key Benefits of Using Claude via AWS Bedrock:

• Improved Visual Context Understanding
  • Claude helped interpret scorecard layouts, team graphics, and contextual UI elements more accurately and without having to train often.
• Faster Processing at Scale
  • During live events, thousands of frames need to be processed at high speed. Claude enabled parallel, stable throughput for high-volume ingestion.
• Stability and Scalability
  • Compared to other LLMs, Claude offered better consistency under production loads, ensuring uptime across tournaments.
  • Scaling to more parallel matches is just a matter of just enhancing token limits
• Cost-Effective Tokenization
  • AWS Claude cost was comparatively higher in terms of Token-rates. However, because Claude calculates tokens based on the number of pixels in the submitted image, CLEAR^® AI with its optimization capability of image segmentation and extraction of portions of interest, were able to achieve net lower costs compared to other LLMs.
  • This eliminated the need for expensive Provisioned Throughput Units (PTUs), making the solution cost-efficient without compromising performance.

Based on the work done, Claude supported better tagging ability, higher accuracy with less training, optimal costs and better scale with less Turnaround time (TAT). CLEAR^® AI has deployed this solution for one the leading cricket bodies in the world – The Board of Control for cricket in India (BCCI), enriching and enhancing its story telling on Digital media.

Changing the Game

In a world driven by content velocity and viewer personalization, CLEAR^® AI’s innovation in cricket is a masterclass in applying AI to solve complex, subjective, real-time storytelling challenges. With AWS Bedrock Claude added to CLEAR^® AI’s patented cricket solution, it is reshaping how cricket is watched on digital media.

The future of sports content is AI-native. And CLEAR^® AI is leading that game.